Finding and Buying Fonts

https://fonts.adobe.com/fonts

PRODUCT CHALLENGE

Customers needed an improved product experience for exploring, finding, and buying fonts on Adobe.com. They could not:

• search for fonts using keywords 
• browse using an organized set of attributes
• see in real-time their own text using a font and then buy that font
• experience any promoted or highlighted fonts

ROLE

Product Owner and UX Lead

SOLUTION

I solved these problems by leading a small agile team to design and build Adobe's first 'Font Finder' product. This experience delivered:

• an elegant UX with a metadata-driven Java backend built to scale
• keyword search and attribute based browse navigation
• promotional capabilities to highlight fonts and special groupings
• the ability for customers to see their own text using any font
• seamless e-commerce

OUTCOME

The new experience was a success, and brought these benefits: 

• increased revenue by 25% within first five months of launch
• improved customer satisfaction and font creator satisfaction
• reinstated Adobe's brand prestige for being a premier font foundry
• paved the way for the 2009 collaboration, and 2011 acquisition, of Typekit