Shopping a Digital Magazine

https://www.net-a-porter.com/en-us/porter

PRODUCT CHALLENGE

Customers shopping the same exquisite content in both a print magazine and a digital magazine published together was the dream of founder Natalie Massenet. 

She also wanted e-commerce enabled in both formats so customers could shop printed editorial photoshoots with a mobile device hovered above a paper magazine or directly from their digital magazine app. 

ROLE

Product Owner and Information Architect

SOLUTION

I owned the product data feeds and APIs for e-commerce, so I was told to figure out how to make this work. I teamed up with an engineering lead, and together we defined the data flows required for all content creation, publishing, and shopping. Once we did this, we built accordingly. 

I led a team of engineers who created new data feeds and APIs for the printed magazine workflows as well as the digital magazine (in four languages) on the website and in the mobile apps using Scala.

I owned, and my team delivered, these capabilities: 

• Search and Filtering 
• Listings, Details, and Recommendations 
• Buying and Checkout

OUTCOME

When Porter Magazine launched it was a celebrated success, and both the print and digital magazines were produced together for five years, however, over time it was deemed too complex and expensive  to keep producing both. 

Today only the digital magazine exists, and it is running strong on my team's data feeds and APIs.